Insomnia cookies is a popular and quickly noticeable brand around most college campuses. They handed out cups at the beginning of the year with their logo on it (picture) and I see it almost every day. Their brand is really smart and eye catching. Insomnia is based around the idea that they can deliver cookies to you in the middle of the night. This is reiterated by their moon shaped half-eaten cookie shown in the center of their logo. I think it's really clever! They even used crumbs of the cookie to act as stars, which was a really smart thing to do to go the extra mile. #Identity
Comments
Post a Comment