The Netflix logo has changed many times over the past couple years. At first, it consisted of the red background with heavy white letters that had dark drop shadows. It was a dramatic, theatrical logo, perfectly fitting for their services. They have since changed their logo to this much more minimalistic red and white branding that is just as easy to identify. The logo is still interesting and eye-catching, but fits in better with the current time because of its simplicity. The word is still slightly rounded at the base, which hasn't changed, and I think that is definitely a staple for their logo. I like that Netflix is staying on top of the popular art styles and conforming to it without losing all the factors of their traditional branding. #identity
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