This is the storefront of Dollar Tree in Boone. Dollar Tree is an interesting store when it comes to their branding/typography because they don't stick to one typeface. This sans-serif low-contrast typeface used for the store name is not seen anywhere else inside the store. Actually, a completely different font is used on their carts, products, and signage. Dollar Tree's storefront typeface is a upper cased typeface that has very universal qualities that fits to their audience. I think Dollar Tree's audience is anyone who may be shopping on a budget or really anyone looking for everyday things for cheap.
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