I chose to talk about the identity of University Housing. Since I'm an RA, I work for housing here at App and have many things that have their logo on it, therefore I see it a lot. I really like their logo and think it is the perfect balance and has just enough pizazz to work well. I like that they use a serif font with high contrast and use all caps for the schools name. It creates a balance between the two different sizes and placements. I also really like the balance that the bird and its path brings to the logo. #identity
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