This is the design for the fictional paper company, Dunder Mifflin, from the show The Office. I chose this because The Office is one of my favorite shows. The sign uses two typefaces, Impact and Tahoma. These two typefaces work well together. "Dunder Mifflin" stands out more than "paper company" due to the typeface used and the size of the typefaces. I like that "Dunder Mifflin" is the emphasized part of the design but "paper company" is still there in case the viewer of the design was unfamiliar with the company. I also like that "inc" is vertical while the rest of the text is horizontal. This made the design feel more balanced because if "inc" were horizontal, it would have caused the design to be more weighted on the right. Lastly, the designer chose to track out "paper company". Again, this works because it makes the design balanced.

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