Red is a logo designed for a company started by two men trying to end AIDS. RED partners with companies around the world that assist them with this goal. I personally believe this logo works really well for the company and their mission. First, I think it fits because of the color choice. Color is symbolic and here that is reflected. The AIDS ribbon is red, red is also the color of blood and can also be seen as reflecting power. Next, I think the simplicity of the design is appropriate. AIDS can affect anyone and I think the simplicity here shows that. The parenthesis are powerful, too. I personally took the parenthesis as a reflection of how people are scared to talk about issues such as AIDS, they aren't open to talk about such hard topics.
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