I chose to look at Goodwill's identity because over 80% of my closet is from goodwill. I love thrift shopping, however, this logo design is not my favorite and in my opinion, it feels a little outdated. After all this time going to goodwill, I was pretty familiar with the identity, however, I literally just realized that the "face" part of the logo is actually a close-up of the letter 'g' meaning the point really never got across that well. Now that I see that, I do like it a little bit better. However, the dark colors feel a little outdated and I think that a lot more could be done. Recently, thrift shopping has become a big deal amongst certain groups of teens and I think there could be a redesign that reflects that new change.
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