20. Baskin Robbins is an American chain of ice cream and cake restaurants. This design is successful because it looks fun like what ice cream and cake should be. The 2 colors pink and blue used are not very bright but are not dull either so they're slightly muted which is good because it is not painful to look at but are still bright enough to appear to viewers especially kids. The text is also not straight and because of that it looks a little bit more childish and less serious which again appeals to kids more than it would if it was straight. The BR are done in bold and in 2 different colors which make them stand out.
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