3. Michala Grant: Identity

The Nike logo is one of the most recognizable logos today. It is extremely simple yet most people would recognize it immediately. The logo can be produced large or small and still look like the original which is good for the company because it means that they can put their logo on any of their products. The logo also seems italicized which creates the illusion of movement and speed. This works great for an athletic footwear company like Nike.

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