Chick-fil-A is a fast food restaurant chain primarily located in the U.S. The curly, script font gives the logo a playful look while also not making it age specific. The chicken made into a "C" lets the audience know what the company is and what they sell just in a quick glance. I think also making the font red signals to the audience to pay attention to the text. I like that it is kept simple with one color, because if others were added, I think it would distract from the font and the graphic of the chicken in the C.
Comments
Post a Comment