Baskin Robbins is a very popular ice cream company with 31 different flavors of ice cream. In the logo, they have BR for the company name and they also used color to have the number 31 as part of the logo as well. I think that this is very clever. It is very interesting to me when designers have messages within designs. The logo uses 2 colors, pink and blue. These colors are very soft and inviting. This design shows how important color is and how it can be used to highlight aspects of a design. They also use lowercase and uppercase in a way that isn't grammatically correct. The b and r at the beginning of the company name is lowercase while the Ns near the end of the letter are uppercase. The font looks handwritten too. Using incorrect letter cases and an organic font makes the brand seem more approachable.
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