9. Michala Grant: Identity

This is the design for the Dunkin' Donuts app. It is a very simple design consisting of three colors and two letters. The DD obviously stands for Dunkin' Donuts. The designer used pink, orange, and white. I usually like minimalistic designs but this one feels too simple. If someone looking at this didn't know that it was a design for Dunkin' Donuts, they wouldn't get any clues from the design itself. Some companies can get away with this, like Nike for instance, but I don't know that Dunkin' Donuts is as big a brand as that. I like the color choices and I think that the pink and orange look good together. That being said, there is a lot more pink in the design than orange. Only one D is orange and that makes the design look unbalanced. I would like to see the design with both of the D's orange while keeping the pink outline or perhaps keeping the two D's as they are and changing the outline to be half pink and half orange. I don't know that this would improve the design but I would like to see that to see if it would make the design feel more balanced. 


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