Miranda Glyder- #Identity

Post 30
Beats logo has become a symbol of pop culture and music. Their famous logo consists of a white, lowercase "b" in a red circle. What is unique about this logo is it explains what the brand is. The circle represents a head while the "b" serves as a pair of the brand’s headphones. Therefore, the logo represents someone listening to music and creates a humanistic feel to the company’s identity and makes it seem more approachable. The red and white has a nice contrast. Since the color red always stands out and grabs attention, this logo can be placed on products and advertising to make their brand easily visible for all to see. The designer is very aware of the importance of a logo serving as more than just a trademark, but also as an icon that within itself hold iconic meaning. This solution is stylish and contemporary and has worked well since beats has been immensely popular. This logo is without a doubt very well-designed.
#Identity


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