Post 27
The 1968 Olympics took place in Mexico City and the designer, Lance Lyman, revised an effective information system to include environmental directions, visual identification, and publicity. The design system was placed all around Mexico City and the designer decided to use pictorial images on environmental direction signage. The designer not only used pictorial graphics, but he also included remnants of the cultural heritage of Mexico in his graphics by studying Aztec and Mexican folk art. This is shown in the style used to draw the pictographs and his use of bright colors. He designed a logo for the 68’ Olympics and also designed a typeface based on the logo to be used on all types of graphics to create a uniform information system. The pictographic symbols used to represent events, site identification, directional signage, and on information posters, maps, and other information media made it so even those who were not literate in the native language could navigate through the city just by deciphering them. The design's simplicity, flexibility, and unity make it both visually appealing and, more importantly, informs people. The designer’s in-depth research into signage and how it is understood by people of many cultures, his research into Mexican culture, and his understanding of the importance of a uniform system when conveying information, show cases careful, well-developed design. The simplicity and bright colors make the signs easy to spot and decipher which is important when developing signage and navigation graphics. As a designer this shows that designers must be aware of how an audience will decipher and use the symbols. One should know that different cultures might show signs differently.
#Information
The 1968 Olympics took place in Mexico City and the designer, Lance Lyman, revised an effective information system to include environmental directions, visual identification, and publicity. The design system was placed all around Mexico City and the designer decided to use pictorial images on environmental direction signage. The designer not only used pictorial graphics, but he also included remnants of the cultural heritage of Mexico in his graphics by studying Aztec and Mexican folk art. This is shown in the style used to draw the pictographs and his use of bright colors. He designed a logo for the 68’ Olympics and also designed a typeface based on the logo to be used on all types of graphics to create a uniform information system. The pictographic symbols used to represent events, site identification, directional signage, and on information posters, maps, and other information media made it so even those who were not literate in the native language could navigate through the city just by deciphering them. The design's simplicity, flexibility, and unity make it both visually appealing and, more importantly, informs people. The designer’s in-depth research into signage and how it is understood by people of many cultures, his research into Mexican culture, and his understanding of the importance of a uniform system when conveying information, show cases careful, well-developed design. The simplicity and bright colors make the signs easy to spot and decipher which is important when developing signage and navigation graphics. As a designer this shows that designers must be aware of how an audience will decipher and use the symbols. One should know that different cultures might show signs differently.
#Information
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