Post 38
Bartek Elsner was hired to create a promotion for the Mini Schweix at the International Radio Festival in Zurich in 2012. As a result, he made a giant Ghetto Blaster (boombox) out of cardboard to draw attention of surrounding pedestrians. The boombox is supposed to be a “costume” for the car because the music is actually coming from the car's speakers. The backside of the boombox is open to reveal the car. The artist also included Mini's logo in the top left corner of the boom box. The boombox was moved and set up all over the city in order to create awareness. The solution to raise awareness of the car is an unusual one, but it worked to catch the attention of people passing by. Its large size without a doubt stands out from its surrounding and people must have been surprised to realize that the music being played was coming from such a small car. The boombox is also a symbol of pop culture and this piece has a street art feel to it that helps people connect the mini with contemporary culture. The artist decided to leave the cardboard unpainted which adds to the wow factor once people realize what it is made of. While I do not know if the boombox did help in promoting the car, this art piece well-designed and shows very good craftsmanship.
#Wildcard
Bartek Elsner was hired to create a promotion for the Mini Schweix at the International Radio Festival in Zurich in 2012. As a result, he made a giant Ghetto Blaster (boombox) out of cardboard to draw attention of surrounding pedestrians. The boombox is supposed to be a “costume” for the car because the music is actually coming from the car's speakers. The backside of the boombox is open to reveal the car. The artist also included Mini's logo in the top left corner of the boom box. The boombox was moved and set up all over the city in order to create awareness. The solution to raise awareness of the car is an unusual one, but it worked to catch the attention of people passing by. Its large size without a doubt stands out from its surrounding and people must have been surprised to realize that the music being played was coming from such a small car. The boombox is also a symbol of pop culture and this piece has a street art feel to it that helps people connect the mini with contemporary culture. The artist decided to leave the cardboard unpainted which adds to the wow factor once people realize what it is made of. While I do not know if the boombox did help in promoting the car, this art piece well-designed and shows very good craftsmanship.
#Wildcard
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