Post #1, Identity, Jessica Ledrowski

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Post #1
The Coca-Cola logo is a good representation of the timeless and classic nature of the product. The font has not changed since the 1900's, and is widely recognizable as being the font for the company, with its wide variations in line weight and many loops. The white wave-like line underneath the text connects to the idea of a beverage company, and the circular design in this one example could relate to bubbles in a caffeinated drink. This logo works because it is eye-catching due to the simple yet bright choice of color- red is an attention grabbing color- sophisticated, and timeless due to the choice to stay with the same font for a century. It is a widely recognizable logo regardless of age group.

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