Post #3
This is the fruit a vegetable company Dole's new logo. The old one was only the section within the leaf, with the company name and the sunburst within the O. This new logo rebrands the company with what seems to be higher quality standards and freshness. The bold font and the blue line underneath it almost come across as a sunrise when put in context with the sun o the letter O, and the addition of the leaf adds a sense of freshness and environmental responsibility to the logo. The shadow behind it also adds a three dimensional aspect to the logo, which is nice. This rebrand really pushes the idea of it being a new day and a fresh start for the company.
#IDENTITY
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