Verizon's logo is known because of its sleek design and use of color. In my opinion the brand identity is based off of the use of color. The use of red in the check above the logo and Z complement each other well. By using a all lowercase and bold typeface it stands out along with the use of red. These design choices created a brand identity that is sleek but also not too intimidating. When looking at this design I think of a nice brand but not too expensive almost middle income something that everyone can have. I see this in my daily encounters because I am a user of Verizon's services since I've had a cell phone.
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