Air bnb is a great example of brand identity because it is so well-known everywhere. When thinking of renting a place while on vacation for cheap the first place most people think of is air bnb. They have done well to create brand identity by using a sort of icon for their logo. The logo can be used in small areas and still make a huge impact. The icon I believe it is supposed to represent a sort of like airplane or paper airplane. The use of color is bright and stands out among its competitors because of this it has self branded itself to be recognizable.
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