This brands minimal approach has created a brand identity that is soothing and comforting to the eye. The color use is effective because it is minimal using navy and white and hand-drawn illustrations to create a at home feel. Casper is a innovative way to sell and distribute mattresses to people around the world. I see this in my daily life because of its presence on social media and the large amount of people opening this famous box. The use of stripes reminds me of the painting on a wall of a sophisticated home.
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