One of the most famous Fashion brands is Louis Vuitton because of its brand identity that has withheld the test of time. This infamous pattern and logo is plastered all over its merchandise and because of that it has branded itself in the mind of millions of people. What I love about this iconic logo and pattern is the use of the serif typeface as well as the color use of gold and brown. The use of this typeface makes the brand reflect how expensive it is and to make it look luxurious. Now that the brand identity is well known it sells itself. I do not see this in my daily encounters because it is such a high-priced item and a very select the amount of people can afford this on a daily basis.
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