Ashley Pabst #typography 20

Image result for pringles 2008The brand was invented by Alexander Liepa in 1968 and began to be sold across America in the mid 1970's. The name was picked out of a Cincinnati telephone directory. They saw "Pringle Avenue" in Finneytown, Ohio, and liked the sound of "Pringle". The logo has had several modifications but has always features a cartoon caricature of a male figure with a large mustache, a red bow, and parted bangs, known as "Julius Pringles". The logo from 2008 uses a font called Bodega Sans Medium designed by Greg Thompson. The only connection that I have with pringles is that... I eat them. I like the logo and like that the shape of the head mates the shape of the chip.

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