This "design for social good" is meant to persuade people to not use plastic straws. It is implied that the graphic is against specifically plastic straws because the lettering is made to look like the classic plastic straw, with the red stripe. I believe the fact that the seals are on this graphic to reference the dangers that plastic can have to sea creatures if the plastic ends up in the ocean. The seals are likely made to look very cute and stylized to make the viewer feel more sympathetic to them, making them not want to do something that might hurt them.
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