This typography example is the logo for the company FedEx. This logo does not only just use typography in its design but it also has a hidden arrow in between the second E and the X. This is in reference to the fact that FedEx is a shipping company. This is not something that everyone would notice at first glance but it is a nice detail to add to the logo. The colors in this logo are used to break up the two different words in the name. "Fed" is in a dark blue and "Ex" is in orange. This is used to the brand name is easy to read quickly and gives you an idea on how you should pronounce that name since there is no physical separation between the two words.
This typography example is the logo for the company FedEx. This logo does not only just use typography in its design but it also has a hidden arrow in between the second E and the X. This is in reference to the fact that FedEx is a shipping company. This is not something that everyone would notice at first glance but it is a nice detail to add to the logo. The colors in this logo are used to break up the two different words in the name. "Fed" is in a dark blue and "Ex" is in orange. This is used to the brand name is easy to read quickly and gives you an idea on how you should pronounce that name since there is no physical separation between the two words.
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