Alex Pillow #identity 15

I can almost guarantee that everyone knows this logo. Symbolic with the brand, the so-called "Golden Arches" have become the most recognizable face of McDonald's, which has built a global empire that reaches almost every part of the world. As simple as it seems, the long history of this unchanging logo has become synonymous with fast-food and American culture. Whether you like the food or not, you still know which company this logo represents. Nearly everyone, old or young, regardless of nationality, could recognize this logo as the identifying factor of McDonald's. The logo originated from the first McDonald's restaurant that featured 2 individual yellow arches, which the next buyer of the company stuck together in the form of an 'M' to create the new face of McDonald's. #identity #alexpillow