Every time my roommates and I order pizza from Dominos, they attach a refrigerator magnet to the box. I hadn't thought anything about them until I was walking by the fridge recently and stopped once I saw "REWARDS." Already, this design is effective enough to grab my attention when I wasn't intending to stop and read it by that one word. That was surely intentional, as was the next thing I read, "FREE PIZZA." That text is the only red colored text on the design, so it stands out among the blue and white font. The phone number is large and stands out as well, most likely to persuade someone into calling to inquire about the rewards or just to order a pizza once they see the magnet and start thinking about pizza.
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