Ashley Pabst #typography 23

The font used for the Reese's logo is very similar to Wild Ride, a free script font published by FontMesa. The font has mostly rounded edges, giving it a playful feel. Most of the letters are connected, similar to cursive, and provides a sense of unity, representing the unified chocolate and peanut butter used in the product. Reese's has always been one of my favorite chocolates and I like the bright colors used on their packaging.

Comments