This is an ad that was used by Macy's to help promote breast cancer awareness by using the influence of their store. This ad, however, targets men to support breast cancer awareness and creates this idea that a "real man" will wear pink for this cause. While it's done for the good of the breast cancer patients and the awareness of breast cancer it also plays off toxic masculinity in our society and how men are normally not expected to wear pink and it's seen as "weird." The phrase is eye-catching and they know that it will draw people in but it's problematic at the same time because it plays off of societal insecurity to push forward their cause. Though I believe that breast cancer awareness needs to be raised I don't feel like ad's only targeting men is that effective because it excludes the high-risk group for breast cancer, I think men should be aware of breast cancer and help support women in their lives going through it, I don't think they should be a directly targeted group for this campaign. The ad overall is aesthetically pleasing but could raise too much controversy with how it is phrased.
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