These are logos of several applications from the Adobe Creative Cloud Suite, which we as graphic designers should be very familiar with. The logos do an excellent job of simultaneously setting themselves apart from each other while also maintaining enough similarities that they can be easily grouped together. The consistency of having two letters, one uppercase and one lowercase, inside a box shape outlined in the same color as the font is consistent among all of them. However, the different letters and the contrasting colors help us to seperate them. This makes them all recognisable as Adobe products while also avoiding the confusion that would typically be associated with having many similar logos all over your desktop. For example, finding photoshop is easy because I’ve learned to associate it with that cyan color.
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