Joshua Koontz #20 Identity

This is an image of the Amazon logo, something that I see almost every time I boot up my computer. This image is meant to remind you when you are shopping that you can probably find a better deal by going online and shopping at the Amazon website than you would if you were to go shopping in stores. It's signature yellow arrow is recognizable even without the presence of the company's name hovering over it. The logo even hints towards Amazon's goal of selling all products from A to Z, as the arrow connects both of these letters in the the word "amazon". It is simple, but extremely effective and does an excellent job setting itself apart from the branding of other businesses.

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