#WildCard #LeahRoper #Post36
This poster is promoting an airline, United Air Lines, to come to Southern California. When people think of Southern California, chances are youre thinking of hot weather, a sift breeze, and of course, the beaches. The designer of this poster took advantage of this visual in order to capture the best parts about the beach. Along with this idea, color is used to amplify senses. At the beach, a person is relaxed and happy, representing the color yellow, which is the entire background. There are images in the background of the California mountains, the famous palm trees, as well as other people hanging around at the beach. There are three different styles of typography used in this poster, even though they seem to go together. The word "Southern" is a san serif font that is compressed, where as the word "California" is a serif font with ball terminals, with high contrast. The words "Via United Air Lines" are as well a san serif font with a slight tilt. This is a very effective poster to grab peoples attention that are looking for a vacation. The colors used, the images, and the typography give off a beach day feeling, which is what seems to be accomplished.
This poster is promoting an airline, United Air Lines, to come to Southern California. When people think of Southern California, chances are youre thinking of hot weather, a sift breeze, and of course, the beaches. The designer of this poster took advantage of this visual in order to capture the best parts about the beach. Along with this idea, color is used to amplify senses. At the beach, a person is relaxed and happy, representing the color yellow, which is the entire background. There are images in the background of the California mountains, the famous palm trees, as well as other people hanging around at the beach. There are three different styles of typography used in this poster, even though they seem to go together. The word "Southern" is a san serif font that is compressed, where as the word "California" is a serif font with ball terminals, with high contrast. The words "Via United Air Lines" are as well a san serif font with a slight tilt. This is a very effective poster to grab peoples attention that are looking for a vacation. The colors used, the images, and the typography give off a beach day feeling, which is what seems to be accomplished.
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