Post #30, Identity, Jessica Ledrowski

Post #30
 This is the logo for the body shop, a cruelty free vegetarian beauty and skincare company.  The logo is simple, and does not feel targeted towards and particular gender. The product labels themselves are the same way, there is no glitter or talk of manliness, they simply show a nice looking picture of a main ingredient in the product, and list the name. The designs are clean and do not feel like they are trying to hard- they are very easy to look at. (one may consider them aesthetically pleasing). The ingredient snacks instructions are kept on the bottom (at least for the body butters) which keeps clutter off of the top and sides on the container. I would say that the product designs for the body shop are very nice, and make anyone feel welcome.

Image result for the body shop logoImage result for the body shop blueberry body butter

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