This is the logo for the art material brand Liquitex which produces primarily acrylic paint and gesso for acrylic paint. I primarily use Liquitex paint for almost all of my acrylic paintings because of the brands high quality and affordable student quality paint BASICs which is much cheaper than their extremely high-quality paints. The typeface used is very flowing and resembles ink and the L extends completely underneath it as an almost continuous line and same for the T. The typeface goes well with the word that it is representing and though very simple is perfect to represent the brand itself. The script like typeface resembles caligraphy or possibly something painted which correlates well with what the brand sells. I think the logo is very simple but works perfectly so I think there isn't anything that needs to be changed about it.
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